In the beginning there was woman and man…
“Vita nova” means “new life” in Latin. The essence of rebirth. Vitanova™ stands apart by using certified non-GMO, gluten-free, organic fruits and vegetables to produce vitamins for both men and women––considering their different nutritional needs. You can trace our genesis to transparency, ethics, outstanding quality and respect for farmers, our environment and the plants themselves. May your new life begin today.
Four new ways to seize the day.
Vitanova proudly introduces four new ways to live boldly: Sleep Well, with calming botanical complexes, Keep Calm with Organic Ashwagandha to support energy, stress and cognitive health, Beauty Collagen Renewal to support skin elasticity and firmness and Brain Food with phosphatidylserine and polyphenols made from non-GMO sunflowers and blueberries.*