M. Ostarello, Author at Vitanova

New multivitamins bring “new life” to women and men

Age-old tradition meets modern, nutritional science in the newly released Vitanova multivitamins. Always on the brink of scientific advancements, Vitanova has reformulated their multis––one for men and one for women––with a different, more absorbable form of vitamin B12, methylcobalamin.

Vitamin B12 is required for proper red blood cell formation, neurological function and DNA synthesis. It’s widely known to boost energy, mood and concentration, and can be found naturally in foods such as meat, fish and dairy products.1,2,3,4,5,6

Current research has found that methylcobalamin, the activated form of vitamin B12, is the most effective form for being taken up by subcellular organelles of neurons, thereby increasing its bioavailability in the human body. Methylcobalamin has been proven to regenerate injured nerves, increase the myelination of neurons and relieve neuropathic pain––among other things.7,8

As always, Vitanova imparts this new science with the wisdom of ancient tradition––specifically, fermentation. Vitanova makes their vitamins with organic fruits, vegetables and herbs, then infuses this whole-food complex with probiotic cultures for the ultimate in nutrient absorption.

“Vita nova” means “new life” in Latin. And Vitanova’s new Women and Men formulations are created for today’s modern lifestyle, containing a balanced array of nutrients most needed to protect and support the body’s natural function. The complex of nutritional ingredients include elements to support cell defense and cell repair and to boost vitality within the whole body system.*

Improving health by helping to preserve botanical wisdom.

Vitanova understands that a biodiverse environment will inspire nutritional and pharmacological discoveries, now and in the future. In fact, right now, hundreds of natural-product-derived compounds are currently undergoing clinical trials or are in preclinical development.9

For this reason, Vitanova has chosen to support botanical knowledge preservation and revival projects around the globe. Vitanova currently gives 10% of all profits to its “botanical pay-it-forward” communities––in the Amazon, Micronesia, North Africa and Eastern Europe, to name a few.

Vitanova closes the loop between the consumers of nutritional supplements and the indigenous people responsible for guarding the knowledge of our future health “medicine cabinet.”9

The company is engaging with the world’s leading linguists, anthropologists and indigenous communities. Video links to some of the projects and leaders can be found at vitanova.com.

Vitanova features real people with real stories.

“Vitanova Valiants,” people who boldly challenge themselves to live their lives to the fullest, are featured on the new Vitanova box.

With current psychology, neurology and sociology research in mind, Vitanova as a brand supports its customers to achieve their true potential.10 Leading researchers show us that positivity and a fulfilling life are not only good for the individual but also for the planet as a whole.11

Links to the real people on the box and their bold-life video stories can be found on the Vitanova website.


1 Herbert V. Vitamin B12 in Present Knowledge in Nutrition. 17th ed. Washington, DC: International Life Sciences Institute Press, 1996.

2 Herbert V, Das K. Vitamin B12 in Modern Nutrition in Health and Disease. 8th ed. Baltimore, MD: Williams & Wilkins, 1994.

3 Combs G. Vitamin B12 in The Vitamins. New York: Academic Press, Inc., 1992.

4 Zittoun J, Zittoun R. Modern clinical testing strategies in cobalamin and folate deficiency. Sem Hematol 1999;36:35-46. [PubMed abstract]

5 Institute of Medicine. Food and Nutrition Board. Dietary Reference Intakes: Thiamin, Riboflavin, Niacin, Vitamin B6, Folate, Vitamin B12, Pantothenic Acid, Biotin, and Choline. Washington, DC: National Academy Press, 1998.

6 Clarke R. B-vitamins and prevention of dementia. Proc Nutr Soc 2008;67:75-81. [PubMed abstract]

7 https://oxfordbiosciences.com/methylcobalamin-research

8 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3888748/

9  Ethnopharmacology and integrative medicine – Let the history tell the future. Journal of Ayurveda and Integrative Medicine, 10 Apr-Jun; 1(2): 100–109. Pulok K. Mukherjee, P. Venkatesh, and S. Ponnusankar

10 https://my.happify.com/public/experts

11 https://www.livehappy.com/practice/can-happiness-save-planet

Do Flowers Hold the Secret to Universal Intelligence?

Since modern man and woman walked the earth with the capability to question and comprehend the world and its universal laws, flowers have been the topic of much philosophizing. They are the epitome of beauty, the most celebrated of gifts, the subject of great poems and works of art, and metaphors for revealing our natural inner essence.

Consider this: Have you ever seen an ugly flower? Even a simple daisy is beautiful, and somehow perfect, in its design.

So, what is it that makes flowers universally pleasing to the human eye? Mathematicians, botanists, artists, astronomers, architects and even our own intuition may hold the answers.

In 1202, Italian mathematician Leonardo Pisano, better known by the name Fibonacci, wrote about a sequence of numbers that occurs when a number is equal to the addition of the two numbers prior––for instance, 0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55, and so on.

The Fibonacci sequence correlates to the discovery of this pattern and similar patterns throughout history, dating back to about 300 B.C. It has been called by many names: The Golden Mean, The Golden Ratio, The Divine Proportion and, in more recent centuries, by the mathematically divided ratios of these sequential numbers that equals 1.618, named phi, after the 21st letter of the Greek alphabet.

This sequence and this number are said to have the proportions that human beings consider to be aesthetically pleasing. Science has found phi more than anywhere in nature––in pinecones and pineapples, in cacti and conifers, in hurricanes and galaxies, in the branching of trees, in the spiral of nautilus seashells and, yes, in many flowers.

Botanists determine that a flower opens its petals to absorb the greatest amount of sunlight—and quite often the number of petals follows the Fibonacci sequence, having 3, 5 or 8 petals, for instance. Oftentimes, the head of a sunflower has this divine pattern in its number of seeds and the proportional formation in which the seeds spiral. The Golden Ratio can be found throughout nature, including in many of our fruits and vegetables––in the spiraling head of a cauliflower, in the pattern of an apple cut in half.

This mathematical equation can also be found in much of art and architecture, as it creates a sense of beautiful proportion and balance in the design. Another Leonardo––namely, da Vinci––is the artist most known for using this proportional ratio in his works and may have even intentionally incorporated it when creating “The Last Supper” and the famous “Mona Lisa.” Whether he intended it or intuited it, the Divine Proportion is there.

But its appearance throughout nature is what has scientists pondering its universal intelligence, its cosmic wisdom. You can even see the patterns in the human body. We have five fingers on each hand, three sections to our arms, and if you divide the length of the forearm by the length of a hand, it equals––you guessed it––about 1.618. Recent discoveries have gynecologists amazed that the most fertile uterus is one that has proportions correlating to 1.618.

Clearly, this mathematical intelligence is a part of our natural world. Though not all things in nature follow this pattern, there are enough examples of it that mankind has taken notice and has been contemplating it for millennia.

A fascinating question: Is there something within us as human beings that resonates with nature, in that we recognize its beauty, balance and cosmic intelligence? Those in the fields of science, math and art will continue to ponder this naturally occurring mystery.

And we will, too.

When we at Vitanova were deciding on the symbol that would best represent our company, we unanimously selected an eight-petaled flower, one that just happened to follow the Fibonacci sequence. We did not choose to incorporate the Golden Ratio into our logo, but that particular flower resonated with us because of its beauty and harmony. We also recognized that a flower is a metaphor for the blossoming of the human essence, a symbol of awakening and rebirth.

It wasn’t until later that we discovered its multi-faceted perfection: the balance, the beauty, the science, the botanical wisdom, and the power of those elements combined. Behold, the flower—that speaks to us of its universal secrets.










How fermentation can enhance nutrition. Hint: think sauerkraut and vitamins.

Sauerkraut has made a comeback with a new generation of foodies––healthy foodies. That’s because fermentation makes this centuries-old European cabbage dish a good-for-you choice, and Millennials have re-discovered its benefits. According to Chelsea Krost, Millennial lifestyle expert, younger generations are “obsessed” with fermented foods because the active cultures make them “good for intestinal health and digestion.” Essentially, they’re a delicious way to get your probiotics.

Fermented foods may be one of the latest culinary trends, but many of these recipes have been around for thousands of years since fermentation is one of the oldest-known ways to preserve foods. Fermented foods have played a role in cultures across the globe throughout history, including: Latin America, India, Russia, Europe, China, Japan and Korea. Other well-known, fermented foods include kimchi, yogurt, kefir, kombucha, miso, and tempeh.

So, how does fermentation occur? Yeasts and lactic acid bacteria are two types of microorganisms that foster fermentation—and in the process, common foods such as milk, cabbage and soy are transformed into substances with far more nutritional value. And, not only do they become more vitamin-rich, but the nutrients are also more bioavailable, meaning your body can absorb the nutrients better.

Science-Based Medicine, an organization that explores the scientific perspective of alternative medicine and treatments, did their own research and drew the same conclusions: “The fermentation process enhances the nutritional quality of food by contributing beneficial compounds such as vitamins and by increasing the bioavailability of minerals,” writes Lucy Shewell, author of the Science-Based Medicine article. She goes on to say, “Probiotics, including those found in kimchi, have a range of positive effects on health.” These include supporting a healthy inflammation response, positively impacting the immune system, managing weight, and altering the composition of the gut microbiome.*

Here’s a fascinating fact: Did you know that your vitamins can be produced with fermentation, benefiting your intestinal flora and making the nutrients more bioavailable? It’s an important development in nutrition.

Vitanova™ is one of the only multivitamin brands in the world to use a fermentation process to enhance the nutrition of their supplements. They start with the organic yeast Saccharomyces cerevisiae, and then add in their wide array of nutrients, including vitamins, minerals, herbs, omega fatty acids, organic superfoods and enzymes from tropical fruits. Vitanova then adds three strains of beneficial probiotics: L. acidophilus, B. bifidum, and L. rhamnosus. Under low heat, the fermentation process continues and the cell walls of the substances break down, thereby increasing the bioavailability of the nutrients. In the end, the process creates a living, whole-food complex from which the supplements are made.

So, go ahead, eat your sauerkraut, yogurt and kimchi—and take your vitamins. Who knows? Maybe you just discovered the secret to staying younger, longer.


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Everything you always wanted to know about fermented foods 

GMOs: What’s the debate about?

Genetically modified organisms, or GMOs, are living organisms in which the DNA has been altered with the genetic material of another species. Most GMOs are plants that have been modified to withstand the application of herbicides; the weeds die and the farmers’ crops survive. In one odd instance, to study human-genetic disorders, Chinese geneticists took the bioluminescence DNA from jellyfish and inserted it into the genes of pig embryos, creating piglets that glow in the dark when put under a black light.

So, why, if GMOs offer benefits to farmers and medical studies, are more and more consumers becoming alarmed? Because today, more than 90% of all soy and corn sold in the United States has been genetically modified, along with sugar beets and canola oil. Not only are these commodity crops our staples, but they’re also common ingredients in many processed foods. In fact, 80% of the food in the U.S. contains some GMOs, and while Big Food, chemical companies, many biotech scientists and world organizations insist GMOs are safe, critics claim genetically modified foods raise serious health concerns.

According to the American Academy of Environmental Medicine, “several animal studies indicate serious health risks associated with GM food consumption including infertility, immune dysregulation, accelerated aging, dysregulation of genes associated with cholesterol synthesis, insulin regulation, cell signaling, and protein formation, and changes in the liver, kidney, spleen and gastrointestinal system.”

And, although some attempts at genetic engineering have been done to increase nutritional value, The Institute for Responsible Technology states that the two most engineered traits are “herbicide tolerance and the ability of the plant to produce its own pesticide. These results have no health benefit, only economic benefit.”

Even worse, not only have GMO crops become tolerant to herbicides, so have weeds, creating “super-weeds” which require even heavier applications of most toxic chemicals such as glyphosate, commonly known as Roundup. Scientific American recently reported that the World Health Organization declared “glyphosate a probable carcinogen.”

Unfortunately for Americans, the United States has the loosest restrictions worldwide. According to the United States Library of Congress, “Compared to other countries, regulation of GMOs in the U.S. is relatively favorable to their development…the U.S. is the world’s leading producer of genetically modified (GM) crops.”

Currently the debate has moved into the spotlight on the political stage. Since the federal government won’t pass more stringent laws regarding GMO use, states have taken matters into their own hands. In 2014, Governor Pete Shumlin of Vermont passed one of the nation’s first mandatory labeling laws for GMOs, which requires all foods that are genetically modified or have genetically modified ingredients to be labeled as such. The law goes into effect on July 1, 2016, and legislation currently in Congress and backed by the Big Food lobby is trying to stop the law from taking effect, arguing that state-by-state labeling requirements would make it challenging for the food industry to comply.

Many consumers nowadays want to be informed about the GMOs in their foods. Until laws mandate that the food industry tells us which foods contain GMOs, we can only rely on those responsible companies that can assure us no GMOs have been used. Look for the label “non-GMO” or “no GMOs” to be sure.












Scientists Create Glow-in-the-Dark Pigs Just in Time for Your Next Rave


Eleuthero Helps us Adapt to Daily Stress

Stressed out on high adrenaline? Wiped out from too much on your to-do list? Modern living can have many of us feeling that rollercoaster of energy levels––the highs, the lows, the sharp turns––when what we’re trying to achieve in our lives is balance.

Luckily, we can look to the past to help with contemporary life. Siberian ginseng, more recently referred to by its scientific name Eleutherococcus senticosus (or eleuthero, for short), is one of the five most important herbal adaptogens. Functionally, when we’re too revved up with stress, or too slowed down with fatigue, adaptogens help our bodies adapt and rebalance, regardless of which rollercoaster loop we’re on.

Eleuthero’s use dates back 2,000 years in Chinese medicine. Not to be confused with Chinese or Korean ginseng, eleuthero produces somewhat different effects on the human body. Pronounced eh-LOO-thero, it is one of the most widely researched herbs in the world, proving its efficacy not only through scientific studies but also through the empirical evidence of thousands of years of application.

So, how does an adaptogen work?

According to an article by Jill Stansbury, ND, in the Journal of Restorative Medicine, “Adaptogens are plant-derived compounds that normalize endocrine function and promote adaptation to environmental stress. Adaptogenic herbs modulate stress responses, enhancing energy production and sleep quality and improving immune function.”

The Natural Medicine Journal includes, “Siberian ginseng is used to invigorate qi; strengthen the spleen; nourish the kidney; provide energy and vitality… In traditional Russian medicine, Siberian ginseng is used to stimulate the immune system. Siberian ginseng is among the five adaptogens most commonly used by Western herbalists.” Siberian ginseng also maintains blood pressure already within normal limits, promotes a healthy inflammation response, and supports respiratory, heart, and liver health.*

In my own experience, having used eleuthero on and off for more than a decade, I can attest to my body’s response when taking this particular adaptogen. When I’ve been pushing too hard, I’ll find myself recovering in a deep sleep. When I’m dragging, it seems to revitalize me.

HerbWisdom.com says, “Unlike many herbs with a medicinal use, it [eleuthero] is more useful for maintaining good health rather than treating ill health. Research has shown that it stimulates resistance to stress and so it is now widely used as a tonic in times of stress and pressure.”*

Can anyone out there in the modern age not relate to this?






Why Choose an Organic Whole-Food Supplement?

As you stroll through the produce section of your local market, amidst the many choices, ask yourself, “Why am I choosing organic carrots over conventionally grown? What makes me go with the organic blueberries rather than non-organic?”

We often choose organic because we know what’s not involved in the farming methods, such as synthetic, chemical herbicides, insecticides and fungicides. But did you know that organically grown foods are loaded with all sorts of disease-preventing, vitalizing nutrition called phytonutrients? “Phyto” means “plant” in Greek, so these are literally plant nutrients.

The research is gaining acceptance. According to Medical Mews Today, an international team of experts led by Newcastle University in the UK recently undertook a 4-year study, the largest of its kind, to compare the compositional differences of organic and conventionally grown fruit and vegetables.

They found that “concentrations of antioxidants such as polyphenolics were between 18-69% higher in organically grown crops.” Study leader Carlo Leifert, Professor of Ecological Agriculture at Newcastle University, says that the evidence is “overwhelming,” and the study shows that by switching to organically grown crop foods, and foods made from them, people would consume additional antioxidants equivalent to eating between one and two extra portions of fruit and vegetables per day.”*

Phytonutrients have been in our plants since agriculture began 10,000 years ago in the fertile soils of Mesopotamia. It wasn’t until after WWII that synthetic chemicals, originally used in the war, began to be used as insecticides for farming. A chemical boom ensued in the industry, destroying the natural nutrition in our foods for decades. The recent renaissance of organic farming has unlocked the botanical secrets that plants have held for millennia.

It’s these phytonutrients that have been proven to prevent some of our generation’s most insidious and prevalent diseases, such as cancer and cardiovascular disease. Now, that’s true plant wisdom.

Take a moment to imagine those phytonutrients concentrated in your daily supplement. Every day would be a regenerating, revitalizing experience. Unfortunately, many supplements are synthetically made in a laboratory to mimic naturally sourced nutrients, and these so-called “natural” vitamins are not made from phytonutrient-rich, organic, whole foods.

What if the secrets to longevity and a healthier life are contained not in a lab, but in botanical wisdom? It seems that every day we’re learning more from scientists around the world who test and retest these theories to discover just that. Every plant contains its own unique properties, many of them medicinal. Organically grown plants seem to be extra potent in their life-enhancing properties.

Companies such as Vitanova, that create supplements made from organic, whole foods and herbs rich in phytonutrients and antioxidants, such as tomatoes, carrots, garlic, spinach, beets, blueberries and other plant foods are dedicated to making a difference.

* http://www.medicalnewstoday.com/articles/279564.php

Other sources:






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