Age-old tradition meets modern, nutritional science in the newly released Vitanova multivitamins. Always on the brink of scientific advancements, Vitanova has reformulated their multis––one for men and one for women––with a different, more absorbable form of vitamin B12, methylcobalamin.
Vitamin B12 is required for proper red blood cell formation, neurological function and DNA synthesis. It’s widely known to boost energy, mood and concentration, and can be found naturally in foods such as meat, fish and dairy products.1,2,3,4,5,6
Current research has found that methylcobalamin, the activated form of vitamin B12, is the most effective form for being taken up by subcellular organelles of neurons, thereby increasing its bioavailability in the human body. Methylcobalamin has been proven to regenerate injured nerves, increase the myelination of neurons and relieve neuropathic pain––among other things.7,8
As always, Vitanova imparts this new science with the wisdom of ancient tradition––specifically, fermentation. Vitanova makes their vitamins with organic fruits, vegetables and herbs, then infuses this whole-food complex with probiotic cultures for the ultimate in nutrient absorption.
“Vita nova” means “new life” in Latin. And Vitanova’s new Women and Men formulations are created for today’s modern lifestyle, containing a balanced array of nutrients most needed to protect and support the body’s natural function. The complex of nutritional ingredients include elements to support cell defense and cell repair and to boost vitality within the whole body system.*
Improving health by helping to preserve botanical wisdom.
Vitanova understands that a biodiverse environment will inspire nutritional and pharmacological discoveries, now and in the future. In fact, right now, hundreds of natural-product-derived compounds are currently undergoing clinical trials or are in preclinical development.9
For this reason, Vitanova has chosen to support botanical knowledge preservation and revival projects around the globe. Vitanova currently gives 10% of all profits to its “botanical pay-it-forward” communities––in the Amazon, Micronesia, North Africa and Eastern Europe, to name a few.
Vitanova closes the loop between the consumers of nutritional supplements and the indigenous people responsible for guarding the knowledge of our future health “medicine cabinet.”9
The company is engaging with the world’s leading linguists, anthropologists and indigenous communities. Video links to some of the projects and leaders can be found at vitanova.com.
Vitanova features real people with real stories.
“Vitanova Valiants,” people who boldly challenge themselves to live their lives to the fullest, are featured on the new Vitanova box.
With current psychology, neurology and sociology research in mind, Vitanova as a brand supports its customers to achieve their true potential.10 Leading researchers show us that positivity and a fulfilling life are not only good for the individual but also for the planet as a whole.11
Links to the real people on the box and their bold-life video stories can be found on the Vitanova website.
1 Herbert V. Vitamin B12 in Present Knowledge in Nutrition. 17th ed. Washington, DC: International Life Sciences Institute Press, 1996.
2 Herbert V, Das K. Vitamin B12 in Modern Nutrition in Health and Disease. 8th ed. Baltimore, MD: Williams & Wilkins, 1994.
3 Combs G. Vitamin B12 in The Vitamins. New York: Academic Press, Inc., 1992.
4 Zittoun J, Zittoun R. Modern clinical testing strategies in cobalamin and folate deficiency. Sem Hematol 1999;36:35-46. [PubMed abstract]
5 Institute of Medicine. Food and Nutrition Board. Dietary Reference Intakes: Thiamin, Riboflavin, Niacin, Vitamin B6, Folate, Vitamin B12, Pantothenic Acid, Biotin, and Choline. Washington, DC: National Academy Press, 1998.
6 Clarke R. B-vitamins and prevention of dementia. Proc Nutr Soc 2008;67:75-81. [PubMed abstract]
9 Ethnopharmacology and integrative medicine – Let the history tell the future. Journal of Ayurveda and Integrative Medicine, 10 Apr-Jun; 1(2): 100–109. Pulok K. Mukherjee, P. Venkatesh, and S. Ponnusankar