"The whole is greater than the sum of its parts."

- Aristotle

SCIENCE

Vitanova Ingredients

Vitamin A

Vitamin A (100% as beta-carotene)

Description

Beta-carotene is the vibrant, red-orange pigment that colors some of our most nutritious fruits and vegetables such as apricots, red peppers, and grapefruit. In fact, the name comes from the Latin carota (carrot). Once ingested, beta-carotene turns into the essential nutrient vitamin A and acts as an antioxidant, protecting the body from the damage caused by free radicals. Several studies have shown it can lower a person’s risk of major diseases and promote overall health.

Benefits

Vitamin A as beta-carotene

  • Reduces the risk of chronic and age-related diseases, including cancer, heart disease, stroke and macular degeneration
  • Helps promote healthy skin, a strong immune system and good vision

Vitamin C

Vitamin C

Description

Vitamin C, abundant in fruits and vegetables, is a water-soluble vitamin and powerful antioxidant. It may be most known for its immune-boosting benefits, helping to speed recovery from the common cold, but more important, it helps to repair and regenerate tissues and protect our bodies from many major diseases. It’s even shown to have mood-elevating effects. Vitamin C is possibly the most widely examined nutrient, researched in more than 100 studies over 10 years.

Benefits

Vitamin C

  • Helps the body form and maintain connective tissue, including bones, blood vessels and skin
  • May help protect against a variety of cancers by combating free radicals
  • Protects against heart disease
  • Supports healthy immune system function

vitamin D

Vitamin D3

Description

Vitamin D3 is sometimes called “the sunshine vitamin.” That’s because the human body can convert cholesterol into vitamin D through the action of sunlight on the skin. Even five to ten minutes of sun exposure two to three times per week is enough for the body to produce sufficient vitamin D. However, most of us don’t regularly get that much sun. In fact, recent studies have suggested that up to 50% of adults and children worldwide are vitamin D deficient.

Benefits

Vitamin D3

  • Helps the body maintain the health of bones and teeth
  • Promotes cardiovascular health
  • Supports the health of the immune system, lungs, brain and nervous system
  • Can reduce cancer progression by slowing the growth and development of new blood vessels in cancerous tissue

Vitamin E

Vitamin E

Description

Vitamin E is a fat-soluble vitamin and powerful antioxidant that helps protect cells against damage caused by free radicals. It is required for the proper function of many organs in the body and bodily processes and reduces the risks of a variety of health problems, from heart disease to cancer and possibly even dementia.

Benefits

Vitamin E

  • Helps protects cells from damage
  • Is vital to a functioning immune system
  • Can protect eyesight and decrease risk of age-related cataracts
  • Helps prevent diseases of the heart and blood vessels
  • Is used to treat diabetes and its complications
  • Helps prevent certain cancers
  • Supports the brain and nervous system and helps prevent Alzheimer’s disease and other dementias

Vitamin K

Vitamin K

Description

Vitamin K is an overarching term that relates a group of chemically related, fat-soluble compounds. This group includes vitamins K, K1, K2 and K3. Vitamin K1 (phytonadione) is the natural form of vitamin K, found in leafy greens and some other vegetables, and is an essential nutrient that helps the body respond to injuries by regulating blood clotting and promoting bone health.

Benefits

Vitamin K

  • Regulates normal blood clotting
  • Assists the transport of calcium throughout the body
  • Promotes bone health by reducing bone loss and decreasing the risk of
    bone fractures
  • May help to prevent calcification of arteries and other soft tissue

Thiamin Vitamin B1

Thiamine (Vitamin B1)

Description

Thiamine, also called vitamin B1, is one of the B-complex vitamins. It’s found in many foods including yeast, cereal grains, beans, nuts, and meat. Because thiamine is a water-soluble vitamin, whatever our bodies do not use is eliminated in urine. Therefore, we need a continuous supply of vitamin B1 and should be consuming it daily. It is the daily vitamin for numerous bodily functions, and it also helps us withstand stressful conditions.

Benefits

Thiamine

  • Plays a key role in nerve, muscle and heart function
  • Is essential for glucose metabolism, helping our bodies to use carbohydrates as energy
  • Improves the body’s immune system and ability to withstand stressful conditions
  • Helps maintain a positive mental attitude, increases energy, enhances learning abilities and prevents memory loss

Riboflavin B2

Riboflavin (Vitamin B2)

Description

Riboflavin, also called vitamin B2, is one of the B-complex vitamins. It’s found in many foods, including eggs, nuts, dairy products, meats, broccoli, brewer’s yeast, soybeans, green leafy vegetables, and whole grains. Riboflavin is a water-soluble vitamin, so it needs to be consumed daily. Like other B vitamins, it plays a role in energy production in the body, but also has many other important uses.

Benefits

Riboflavin

  • Is needed for growth and overall good health
  • Helps the body produce energy
  • Supports the development and function of the skin, lining of the digestive tract, blood cells, and other vital organs

Niacin B3

Niacin (Vitamin B3)

Description

Niacin, also called vitamin B3, is one of the B-complex vitamins. It’s found in a variety of foods, including fish, nuts, liver, chicken, lean red meat, whole grains, and dried beans. Niacin, a water-soluble vitamin, needs to be consumed daily. Its important functions include releasing energy into the body’s cells and lowering cholesterol levels. But it offers other health benefits, as well.

Benefits

Niacin

  • Releases energy into the body’s cells
  • Lowers high cholesterol levels
  • Helps maintain good blood circulation and healthy skin

Vitamin B6

Vitamin B6

Description

Vitamin B6, along with other B-complex vitamins, helps the body turn food into energy. On its own, B6 offers many other benefits, including the promotion of overall health and brain development. Some of the best food sources of B6 include beans, poultry, fish, fortified cereals, dark leafy greens, papayas, oranges, and cantaloupe. Because it’s a water-soluble vitamin, it needs to be consumed daily.

Benefits

Vitamin B6

  • Acts as a metabolic enhancer, assisting in hormone optimization, cell health and energy utilization
  • Is used to make several neurotransmitters in the brain
  • Helps calm and maintain a healthy nervous system
  • Aids the absorption of vitamin B12
  • Can also help address a number of conditions, including premenstrual syndrome (PMS)

Folate or Folic Acid

Folate (Vitamin B9)

Description

Vitamin B9, more commonly known as folate or folic acid, is found in a wide range of foods, including leafy greens, legumes, cereals, fruit, eggs, and beef liver. Many foods are also fortified with synthetic folate, which is essential during pregnancy to protect against miscarriage and neural-tube defects in the fetus.

Benefits

Folate

  • Aids in the formation of red and white blood cells in the bone marrow
  • Assists the conversion of carbohydrates into energy and the production of DNA and RNA
  • Decreases the risk of birth defects
  • May help ward off depression

B12 Vitamin

Vitamin B12

Description

Vitamin B12 is a water-soluble vitamin that is part of the B-complex family. It is required for the proper function and development of the brain, nerves, blood cells, and many other parts of the body. It is widely known for its energy-boosting benefits. It can be found in foods such as meat, fish, and dairy products.

Benefits

Vitamin B12

  • Is necessary for key metabolic processes
  • Assists in the development and maintenance of red blood cells and nerve cells
  • Supports adrenal function, helps calm and maintain a healthy nervous system
  • Aids in the production of neurotransmitters
  • Boosts energy, mood, and concentration

Biotin

Biotin

Description

Biotin, also known as vitamin H or B7, is often grouped with the B-complex vitamins. It is water-soluble, therefore, it needs to be replenished daily. It plays a vital role in maintaining a healthy metabolism and creating important enzymes. Biotin is often taken to strengthen hair and nails. Food sources for biotin are liver, eggs, dairy products, nuts, chicken, salmon, cauliflower, carrots, bananas, soy flour, yeast, and whole grains.

Benefits

Biotin

  • Supports the health of hair, skin, nerves, digestive tract and metabolism
  • Assists in regulating blood sugar in diabetics

Pantothenic-Acid

Pantothenic Acid

Description

Pantothenic acid, also known as vitamin B5, is part of the water-soluble B-complex family of vitamins. It is widely found in both plants and animals, including meat, vegetables, cereal grains, legumes, eggs, and milk. It is vital in the metabolism of proteins, carbohydrates, and fats, and helps promote healthy skin and reduce the effects of stress on the body.

Benefits

Pantothenic acid

  • Is usually taken in combination with other B-complex vitamins
  • Is important for our bodies to properly use carbohydrates, proteins, and fatty acids
  • Helps to support a healthy nervous system and calm a stressed body
  • Helps to promote healthy skin

Calcium-from-Algae

Calcium (from algae)

Description

Calcium is the most abundant mineral in the body, known mostly for its role in building and maintaining strong bones and teeth. It makes up about 3% of the earth’s crust and can be found in numerous sources, including limestone, seashells, dairy products, and plants. Calcium from algae is a superior source because it’s more bioavailable; which means our bodies don’t have to work hard to release the elemental calcium. Algae also contains other naturally occurring minerals that play a role in bone health, making it extra nutritious.

Benefits

Calcium (from algae)

  • Is more absorbable than other types of calcium
  • Strengthens bones and helps prevent osteoporosis
  • Maintains healthy teeth
  • Is required for proper functioning of the heart, muscles and nervous system

iodine

Iodine

Description

Iodine is a trace mineral and key to maintaining proper thyroid function and cell metabolism. The best sources of iodine are seafood and saltwater fish, but you’ll also find it added to most table salt. The body cannot make iodine, so we must get this essential micronutrient from other sources.

Benefits

Iodine

  • Maintains proper thyroid function and cell metabolism

Magnesium

Magnesium (50% cultured, 50% from algae)

Description

Magnesium is a mineral that’s crucial to the functioning of every organ in the body, especially the heart, muscles, and kidneys. It also contributes to the development of healthy bones and teeth. Foods rich in magnesium include whole grains, nuts, and green leafy vegetables.

Benefits

Magnesium

  • Keeps bones and teeth strong
  • Helps regulate blood pressure and the heart’s rhythm
  • Supports the metabolism of food and synthesis of fatty acids and proteins

zinc

Zinc

Description

Zinc is an essential trace mineral because very small amounts are necessary for human health. It is responsible for a number of different functions in the body and helps stimulate the activity of more than 100 different enzymes. It can boost the immune system by activating T cells, keeping your body in top health. Some people use it to speed recovery from the common cold.

Benefits

Zinc

  • Activates T lymphocytes (T cells) and boosts the immune system
  • Treats skin conditions such as psoriasis, eczema, herpes simplex, and acne
  • Has been shown to help control diabetes
  • May improve athletic performance and strength

Selenium

Selenium

Description

Selenium is an essential trace mineral with a wide variety of health benefits. It assists certain enzymes that help with normal body function. In foods, it can be found in cereals, nuts, mushrooms, meat, fish, eggs, kidneys, tuna, crabs, and lobsters. However, the richest source discovered so far is Brazil nuts. Although studies are not yet conclusive, selenium seems to be useful for cognitive function, thyroid function and as a powerful antioxidant.

Benefits

Selenium

  • May assist with cognitive and thyroid function
  • May be useful as an antioxidant
  • May play a key role in metabolism
  • May reduce inflammation

copper

Copper

Description

Copper is an essential trace mineral that promotes normal growth and health. A deficiency in copper can result in anemia, brittle bones and osteoporosis. Copper is can be found in many foods, including liver, meat, seafood, beans, whole grains, soy flour, wheat bran, almonds, avocados, barley, garlic, nuts, oats, blackstrap molasses, beets, and lentils. Copper also enters the human body by using copper cookware.

Benefits

Copper

  • Treats copper deficiency and the anemia it may cause
  • Strengthens the skeletal system
  • Assists with the normal functioning of muscles
  • Promotes healthy connective tissue

Manganese

Manganese

Description

Manganese is an essential trace mineral that promotes overall wellness, but it is particularly necessary for bone health. It is found in several foods including nuts, legumes, seeds, tea, whole grains, and leafy green vegetables. Manganese is sometimes included in glucosamine-chondroitin supplement formulas, developed to slow––and possibly reverse––the progression of osteoarthritis.

Benefits

Manganese

  • Is necessary for bone health and, when combined with other nutrients, may help reduce the progression of osteoarthritis
  • Helps the body form connective tissue and stronger bones
  • Assists with calcium absorption
  • Helps blood sugar regulation
  • Acts as an antioxidant to help fight free radicals

Chromium

Chromium

Description 

Chromium is an essential trace mineral that supports a variety of normal body functions, especially blood sugar regulation. Its benefits are not yet widely known since it wasn’t acknowledged as a required nutrient until 1977. Chromium exists in many natural foods including brewer’s yeast, meats, potatoes, cheese, molasses, spices, whole grains, and fresh fruits and vegetables.

Benefits

Chromium

  • Is an essential part of metabolic processes that regulate blood sugar
  • Helps insulin transport glucose into cells, where it can be used for energy
  • May help some people with Type 2 diabetes control their blood sugar

salmon

Fish Oil from Salmon

Description

Salmon oil provides one of the highest quality sources of healthy omega-3 fatty acids. Rich in both EPA and DHA fatty acids, salmon oil reduces inflammation throughout the body and therefore contributes to overall health. It’s one of the most important supplements for cardiovascular health, as well.

Benefits

Fish oil from salmon

  • Inhibits inflammation in the body, thereby reducing the effects of numerous inflammatory conditions, including arthritis, coronary heart disease, and gum disease
  • May help treat depression because of how DHA assists brain cell communication

turmeric

Organic Turmeric (Root) India

Description

Turmeric is an orange-colored spice widely known as the main ingredient in curry. It has been a staple in Middle Eastern and Southeast Asian cooking for thousands of years. Also highly medicinal, turmeric and has been used for centuries in Ayurvedic and Chinese medicine to clear infections and inflammations. It’s only beginning to be recognized in Western medicine as a powerful antioxidant and potent anti-inflammatory.

Benefits

Turmeric

  • Is one of the most potent, natural anti-inflammatories available, used to help heal a host of diseases from arthritis to gum disease
  • Is a powerful antioxidant, used to combat cancer-causing free radicals

acai-berry

Organic Acai (Berry) Brazil

Description

Acai berry comes from the acai palm, indigenous to the rain forests of the Amazon. Acai berries are widely touted as a superfood because of their powerful antioxidant effects. Although research is ongoing, acai berries are suspected to offer even more antioxidant content than other commonly eaten berries, such as cranberries, blueberries, and strawberries. In addition, they offer a variety of health-promoting vitamins.

Benefits

Organic acai berry

  • Is a powerful antioxidant and may be able to fight the health problems associated with free-radical damage including cancer
  • Provides phytochemicals that may stop the progression of cancer, possibly killing off tumor cells before they multiply
  • Contains high amounts of vitamin C

beetroot

Organic Beet (Root) USA

Description

Mom was right. Eat your beets! The health benefits of beets make them a superfood. Rich in vitamins, minerals, beta-carotene and other nutrients, they can boost you heart health, immune system, and energy levels. The earliest signs of their cultivation was approximately 4,000 years ago in the Mediterranean region, but their wide variety of medicinal properties are now just being documented.

Benefits

Organic beet

  • Boosts heart health
  • Helps increase “good” cholesterol and reduced “bad” cholesterol
  • Boosts the immune system
  • Is a powerful antioxidant and may prevent skin, lung and colon cancers
  • Stimulates liver function and detoxification
  • Aids in reducing or slowing macular degeneration because of the high beta-carotene content
  • Improves muscle oxygenation during exercise, potentially enhancing long-term endurance

blueberry

Organic Blueberry (Berry) Canada

Description

Blueberries are one of the most popular superfoods and a power-packed antioxidant. Not just a delicious summer treat, blueberries contain a type of flavonoid known as anthocyanins, which are responsible for its deep blue hue and contribute to the fruit’s numerous health benefits.

Benefits

Organic blueberry

  • Contains various phytonutrients that function as powerful antioxidants to help protect against free radical damage and ward off certain cancers
  • Can reduce the risk of cognitive damage and improve short-term memory
  • Are high in vitamins A and C and a number of essential minerals

carrot

Organic Carrot (Root) China

Description

Carrot is a root vegetable––in fact, one of the most widely enjoyed vegetables in the world––offering numerous medicinal and health benefits. It’s high in antioxidants, phytonutrients, vitamins, minerals and other nutrients, with beta-carotene giving it its rich orange color. Widely believed to help maintain good eyesight, carrots are good for you in many ways.

Benefits

Organic carrot

  • Is high in beta-carotene, a powerful antioxidant that helps fight cancer-causing free radicals
  • May prevent heart disease, by lowering cholesterol and blood pressure
  • Can lower your risk of macular degeneration
  • Is rich in vitamin C and may boost the immune system

eleuthero-root

Organic Eleuthero (Root)

Description

Eleuthero is one of the world’s most widely studied herbs, dating back 2,000 years in Chinese medical records. Recognized as an important adaptogen––a category of herbs that helps the body in adapting to stress through a variety of normalizing mechanisms––it aids in the recovery of chronic fatigue, enhances energy, balances hormones and improves overall health. Also known as Siberian ginseng, it is not related to true ginseng (Panax ginseng) but named for its powerful healing properties and the region where it originated.

Benefits

Eleuthero

  • Improves overall health through a variety of normalizing mechanisms
  • Helps the body recover from chronic, stress-related conditions
  • Normalizes endocrine function
  • Increases energy and enhances the immune system

garlic

Organic Garlic (Bulb) China

Description

Garlic belongs to the onion genus Allium and has been used by humans for thousands of years both for culinary purposes and its therapeutic benefits. Records indicate it was first used in ancient Egypt and then spread to other ancient civilizations (today known as Pakistan and Western India) before making its way to China and Greece. The original Olympic athletes in ancient Greece were given garlic to enhance performance. Believed to be a natural antibiotic, garlic has been prescribed to treat infections and a range of other diseases.

Benefits

Organic garlic

  • Is used as an antimicrobial (or natural antibiotic) to treat bacterial and fungal infections
  • Has beneficial effects on the heart and circulatory system
  • May prevent certain types of cancer

orange

Organic Orange (Peel) Ghana

Description

The peel of the orange offers as much (or more) nutrition as its fruity insides. Not only high in vitamin C and numerous minerals, orange peel is rich in flavonones, powerful antioxidants that help reduce oxidative damage and fight free radicals. Because conventionally grown oranges would contain a concentration of pesticides in their peel, it’s important to ingest only the organically grown peel.

Benefits

Orange peel

  • Is rich in flavonones, powerful antioxidants that help reduce oxidative damage and fight free radicals
  • Supports the respiratory system with a high concentration of histamine-reducing compounds and lung cleansing properties
  • Contains high amounts of vitamin C

spinach

Organic Spinach (Leaf) China

Description

Yes, it can build stronger muscles and build stronger bones, lower blood pressure, fight cancer, prevent anemia, and so much more. Popeye knew spinach was a superfood, and now science has caught up. This dark, leafy green is at the top of the nutrient-loaded food list. Spinach is believed to have come from Persia, arrived in China by the seventh century and reached Europe in the mid-13th century, charting its healthy way around the world.

Benefits

Spinach

  • Is rich in iron, protein and vitamin K, helping to build stronger bodies and prevent anemia
  • Is high in potassium, calcium and magnesium—some of the most important minerals for general health
  • Stands out in terms of its mix of phytonutrient, antioxidant and anti-inflammatory components, giving it overall cancer-prevention benefits
  • Contains alpha-lipoic acid, which has been shown to lower blood sugar levels and increase insulin sensitivity
  • Is a good source of lutein, which is beneficial to good eyesight and helps prevent age-related macular degeneration

tomato

Organic Tomato (Fruit) Israel

Description

The tomato is one of our most powerful superfoods because of its beneficial vitamins, antioxidants and phytochemicals, such as lycopene. Beta-carotene gives it its rich, red color and is one of the nutrients that endows it with the ability to prevent certain cancers. Technically a fruit, the tomato is used in cuisine around the world and has a long list of health benefits.

Benefits

Organic tomato

  • Is nutrient dense and packed with vitamins A and C, lycopene, beta-carotene and potassium
  • Acts as an antioxidant, providing protection against a variety of cancers
  • Helps maintain heart health and reduces the risk of high blood pressure
  • Aids in improving vision; helps prevent night-blindness and macular degeneration

gum-arabic

Organic Gum Arabic

Description

Gum arabic is primarily used as a food stabilizer, but it offers health benefits, too. Also known as acacia gum, it’s made from the hardened sap of the acacia tree, native to Africa, India and Australia.

Benefits

Organic gum arabic

  • Is a dietary fiber that can help reduce cholesterol

rice

Organic Rice Concentrate

Description 

Rice is a staple in many of the world’s cuisines. In fact, it’s an important crop that feeds more than half the population of our planet. Nutrient rich, rice is an essential source of vitamin B1 to the human body.

Benefits

Organic rice concentrate

  • Is an essential source of vitamin B1, also known as thiamin

soy

Organic Soy Fiber

Description

Soy fiber comes from the soybean plant and is said to be a soluble fiber, therefore, easier to digest than other fiber sources. Some data demonstrates that it’s also effective at lowering blood cholesterol levels.

Benefits

Organic soy fiber

  • Is indicated to be more soluble than other forms of dietary fiber
  • May be effective at lowering blood cholesterol levels

yeast

Organic SC Yeast

Description

Saccharomyces cerevisiae is a species of yeast that has been instrumental in the process of fermentation since ancient times––used in winemaking, baking and brewing. But SC yeast has also shown numerous beneficial effects on human health. Among these, its probiotic effects are the most well known, including prevention and treatment of intestinal diseases.

Benefits

Organic SC yeast

  • Provides a probiotic effect that can prevent and treat intestinal diseases

Lactobacillus-acidophilus

Lactobacillus acidophilus 

Description

Lactobacillus acidophilus is a species of “good” bacteria that occurs naturally in the human gastrointestinal tract and mouth. Some strains of L. acidophilus are used in dairy products, specifically yogurt. The importance of ingesting L. acidophilus daily is a good choice for overall health, but especially important when taking oral antibiotics that can wipe out the good bacteria along with the bad.

Benefits

Lactobacillus acidophilus

  • Is a probiotic that replenishes the human body’s good intestinal flora
  • Supports a healthy digestive tract and can improve some digestive disorders, particularly antibiotic-related bowel issues
  • Can be taken to treat some vaginal infections

Lactobacillus-rhamnosus

Lactobacillus rhamnosus

Description

Lactobacillus rhamnosus is one of the many strains of beneficial bacteria. It is sometimes included in dairy products such as yogurt. Used as a probiotic, it’s helpful in treating and preventing a number of health issues.

Benefits

Lactobacillus rhamnosus

  • Is useful in treating female-related infections, particularly cases of bacterial vaginosis
  • May be helpful in treating gastrointestinal issues, including irritable bowel syndrome

Bifidobacterium-bifidum

Bifidobacterium bifidum

Description

Bifidobacterium bifidum is one of the most common species of beneficial bacterial found in the human body. In fact, when you were born, the B. bifidum strain was already present in your intestines, protecting you from germs. It is almost always added to commercial yogurt and probiotic formulas. It is especially important to take if you have been on antibiotics and need to replenish your intestinal flora.

Benefits

Bifidobacterium bifidum

  • Helps the gastrointestinal tract to function better because it’s a part of the microflora
  • Protects the lining of your intestine against damage from toxins or germs
  • Is also found naturally in the vagina and can fight yeast overgrowths

Papain-and-Bromelain

Papain

Description

Papain is an enzyme commonly found and extracted from the papaya fruit. It is able to break down tough protein fibers; therefore, it helps the human body digest meat and increases nutrient absorption from protein-based foods.

Benefits

Papain

  • Is a digestive enzyme that helps break down protein, including meat
  • Helps the body better absorb protein-based foods

bromelain

Bromelain

Description

Bromelain is an enzyme found in pineapple. Among the natives of South and Central America, the pineapple has a long history as a medicinal plant. Today, it is mostly used to aid digestion and help reduce inflammation.

Benefits

Bromelain

  • Aids the body with digestion
  • Is used to reduce inflammation, especially of the nose and sinuses

Ashwagandha (Sensoril® Organic Ashwagandha)

Description

Ashwagandha (Withania somnifera) is an ayurvedic botanical, used for its adaptogenic properties that help to balance, energize and rejuvenate the body. It is known to calm the nervous system, reducing anxiety and stress. Sensoril is a patented, concentrated ashwagandha extract blend with more than a dozen years of U.S. studies backing its efficacy and safety. Ashwagandha is sometimes referred to as “Indian ginseng” because of its rejuvenating effects, although the two herbs are unrelated.

Benefits

Organic Ashwagandha

  • Helps reduce anxiety and stress by calming the nervous system
  • Balances, energizes and rejuvenates the body through its adaptogenic effects
  • May improve memory and the ability to focus

Collagen Peptide Hydro-Matrix (Complete blend includes collagen types I, II and III)

Description

Collagen is the most abundant protein in the body and the main structural protein of hair, nails and skin. It’s most notably beneficial to the skin, since about 70% of the skin’s protein is collagen. The breakdown of collagen significantly accelerates after the age of 40, and studies show that supplementation can make skin appear more youthful and provide structure to support the skin––all from the inside out. In its “peptide hydro-matrix form,” collagen is more easily digestible and bioavailable for the greatest effects.

Benefits

Collagen Peptide Hydro-Matrix

  • Supports the structure of skin from the inside out
  • Helps create a youthful appearance to the skin
  • Is bioavailable to allow for maximum absorption
  • Contains a collagen blend of I, II & III to improve the health of skin, hair, nails, ligaments, muscles, bones and joints
  • Works with other supplements to synergistically act upon the body

Chondroitin Sulfate

Description

Chondroitin sulfate is naturally found in connective tissue, primarily cartilage. It is often combined with glucosamine to help alleviate the pain of osteoarthritis. It’s also used to improve the elasticity, resilience and the strength of the skin by increasing the skin’s lubrication and moisture, and by transferring nutrients between the cells.

Benefits

Chondroitin Sulfate

  • Helps improve skin elasticity and resilience
  • Increases lubrication and moisture in the skin
  • Assists in the transfer of nutrients between cells

Hyaluronic Acid

Description

Hyaluronic acid is naturally found in the connective tissue of the body. It helps the body to retain moisture, cushion joints and bind collagen with elastin. As we age, our bodies produce less hyaluronic acid, and a lack of it leads to a reduction in skin elasticity. Hyaluronic acid may also help the skin’s ability to heal after injury. It is often combined with collagen to synergistically improve and support skin health.

Benefits

Hyaluronic Acid

  • Helps the body’s cells to retain moisture
  • Binds collagen with elastin to improve skin elasticity
  • Combines with collagen to synergistically improve and support skin health

Red Wine Extract

Description

Red wine extract is renowned for its chemical compound resveratrol, found in the skin of grapes and an important antioxidant. Coincidentally, the antioxidant effects of grape skins can translate into healthier human skin by reducing the oxidative stress from sun-damage. Rather than drink a bottle of wine every day, which can harm the liver and other organs, many choose to take red wine extract as a supplement for health, beauty and longevity.

Benefits

Red Wine Extract

  • Contains resveratrol, an important and powerful antioxidant
  • Can reduce the oxidative stress from sun-damaged skin
  • May increase longevity
  • Contains more health benefits than white wine

Grape Seed Extract

Description

Grape seed extract is high in vitamin E and oligomeric procyanidins (OPCs), which have both been touted as powerful antioxidants. These substances offer significant cardiovascular benefits and could help treat a number of conditions due to their free-radical fighting properties. Grape seed extract can protect the skin from sun damage, and possibly increase longevity.

Benefits

Grape Seed Extract

  • Is high in vitamin E and other powerful antioxidants
  • Offers significant cardiovascular benefits
  • Can protect the skin from sun damage
  • Can potentially increase longevity

Phosphatidylserine

Description

Phosphatidylserine (PS) is a phospholipid produced by the body and found naturally in meats and fish. It contains both amino acids and fatty acids, and is conducive to overall health. The most important and pronounced effects of PS are on the brain. Studies have shown it can treat Alzheimer’s Disease and other forms of dementia, and improve cognitive function and memory. It is also known to increase the levels of neurotransmitters in the brain, boosting nerve chemical activity.

Benefits

Phosphatidylserine

  • Improves cognitive function and memory
  • Increases the levels of neurotransmitters in the brain
  • Can treat Alzheimer’s Disease and other forms of dementia
  • Can slow age-related cognitive decline

GABA

Description

GABA (gamma-aminobutyric acid) is the main inhibitory neurotransmitter that counterbalances the action of the excitatory neurotransmitters in the human brain. Its calming effect on the brain helps to reduce anxiety, normalize sleep patterns and improve mood. GABA occurs naturally in the brain, and research indicates insomniacs may struggle to fall asleep due to low levels of GABA.

Benefits

GABA

  • Is the primary inhibitory neurotransmitter in the brain
  • Counterbalances the action of the brain’s excitatory neurotransmitters
  • Helps to reduce anxiety, normalize sleep patterns and improve mood

L-Theanine

Description

L-theanine is an amino acid that increases level of dopamine and GABA in the brain, thereby reducing anxiety. In foods, it is found in green and black tea and is attributed to the “calm alertness” these beverages can induce. It is promoted for relaxation, stress-reduction and improved sleep.

Benefits

L-theanine

  • Increases the levels of GABA and dopamine in the brain
  • Reduces stress and promotes relaxation
  • Improves sleep

Chamomile

Description

Chamomile is an ancient medicinal herb, used for thousands of years. It is a member of the daisy family. Ancient Roman and Greeks used this herb for many of the same effects we do today: relaxation, reducing anxiety, and inducing a rejuvenating state of sleep. Those who drink chamomile tea fall asleep faster and wake up feeling more refreshed.

Benefits

Chamomile

  • Induces relaxation and a rejuvenating state of sleep
  • Eases stress, worry and anxiety
  • Helps you fall asleep faster

Passionflower Extract

Description

Passionflower (Passiflora incarnata) is an herb that has been used for centuries in the Americas and Europe to reduce anxiety and induce sleep. Scientists believe passionflower works by increasing levels of a chemical called gamma aminobutyric acid (GABA) in the brain. GABA is the inhibitory neurotransmitter that balances the excitatory neurotransmitters of the brain, making you feel more relaxed. Note: due to its calming effect, passionflower may make the effects of sedative medications stronger.

Benefits

Passionflower Extract

  • Reduces anxiety and induces sleep
  • Increases levels of GABA in the brain
  • Helps create a state of relaxation
  • Acts as a sedative

Hops Extract

Description

Hops (Humulus lupulus) is well known as a flavoring and stabilizing ingredient in beer, but for about a century’s time it’s also been used as medicinal herb––mainly in Europe. Hops is a sedative, used to reduce nervousness and anxiety, and to aid insomnia and sleep disorders. Research does not yet indicate the exact mechanism at work in the body, but scientists believe it may have to do with increasing levels of the neurotransmitter GABA in the brain.

Benefits

Hops Extract

  • Is a sedative, medicinal herb
  • Reduces anxiety and nervousness
  • Aids insomnia and sleep disorders
  • Induces sleep

Lemon Balm

Description

Lemon balm (Melissa officinalis) is a member of the mint family, native to Europe. This calming herb has been used since the Middle Ages to reduce stress and anxiety, promote relaxation and induce sleep. The leaves are used as a medicinal herb, but also in teas and in flavorings for its mild minty-lemony scent and flavor.

Benefits

Lemon Balm

  • Is a calming, medicinal herb
  • Reduces stress and anxiety
  • Promotes relaxation and induces sleep

Chasteberry

Description

Chasteberry (Vitex agnus-castus) is a potent little fruit that grows on shrubs native to Central Asia and the Mediterranean. It is renowned for its abilities to help balance estrogen and progesterone and has been used medicinally for centuries. Also known by its its scientific name, “Vitex,” this peppercorn-sized berry has proven itself in numerous scientific studies to provide relief from symptoms related to pre-menstrual syndrome, menstrual irregularities, infertility and menopause. (If pregnant or taking dopamine-related medications, please consult your physician.)

Benefits

Chasteberry

  • Naturally balances the ratios of progesterone and estrogen in the body
  • Provides relief from symptoms related to pre-menstrual syndrome, menstrual irregularities, infertility and menopause
  • Helps relieve bloating, cramps, acne, breast tenderness and mood swings
  • May also aid in the healing of endometriosis and uterine fibroid

Vitanova Coating

tapioca

Organic tapioca maltodextrin is an easily digestible polysaccharide, produced from the tapioca starch. It is moderately sweet or flavorless.

lecithin

Organic sunflower lecithin is an excellent emulsifier, used to prevent sticking.

palm-oil

Organic palm oil is an edible vegetable oil derived from the fruit of the oil palms. It contains very little cholesterol and is high in beta-carotene.

guar-gum

Organic guar gum comes from the seeds of the cluster bean plant. Its gum-like quality thickens foods, improves texture and stabilizes ingredients.

soy

Fermented soy is an easily digested food commonly used in Asian cuisine, including miso, soy sauce and tempeh.

Vitanova Attributes

whole-foods

Whole Foods

Definition

Supplements made from whole foods––particularly superfoods such as tomatoes, spinach, carrots, blueberries––contain the plant’s natural, full spectrum of vitamins, minerals, phytonutrients, enzymes, and antioxidants that the human body needs to be healthy. Rather than isolating an individual nutrient or making them synthetically in a laboratory, whole-food supplements offer a concentrated, synergistic complex of nutrients that work together for optimal nutrition.

vitamins-and-minerals

Vitamins and Minerals

Definition

Vitamins are naturally found in plants and animals and are vital for our bodies to grow, develop, and function normally. They include vitamins A, C, D, E, and K, choline, and the complex of B vitamins (thiamin, riboflavin, niacin, pantothenic acid, biotin, vitamin B6, vitamin B12, and folate/folic acid). There are two kinds of vitamins: water-soluble and fat-soluble. Excess water-soluble vitamins are excreted in the urine and need to be replenished daily.

Minerals are nutrients found in the earth and include macronutrients such as calcium, magnesium, iron, and potassium; and trace minerals such as copper, zinc, and selenium. They aid in body metabolism, bone and teeth health, and overall functioning of every system and organ in the body.

fish-oil

Omega-3 DHA and EPA

Definition 

Omega-3 DHA and EPA comes from fatty fish such as salmon, mackerel, sardines, trout, anchovies, and herring. They are rich in two types of omega-3 fatty acids: EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid). The health benefits of fish oils are numerous, including support for the cardiovascular system, brain, and eyes. They are used to help remedy conditions and illnesses such as inflammation, arthritis, depression, acne, and psoriasis.

Non-GMO

Non-GMO

Definition

GMO is the acronym for “genetically modified organism,” a living organism whose genetic material has been artificially manipulated in a laboratory through genetic engineering. Non-GMO labeling means no ingredients have been genetically modified. Genetic engineering is mainly done so the organism (usually plants) can withstand the application of pesticides and herbicides. Most developed countries do not consider GMOs to be safe, and more than 60 countries have restricted and/or banned the use of them.

According to the United States Library of Congress, “Compared to other countries, regulation of GMOs in the U.S. is relatively favorable to their development…the U.S. is the world’s leading producer of genetically modified (GM) crops.”

allergen-free

Allergen Free

Definition

According to FDA regulations, using the words “allergen free” on a label designates that the eight most common foods that trigger allergies are not contained in a manufactured product. These eight foods account for an estimated 90 percent of allergic reactions: milk, eggs, peanuts, tree nuts (such as almonds, cashews, walnuts), fish (such as bass, cod, flounder), shellfish (such as crab, lobster, shrimp), soybeans, and wheat.

probiotic-fermentation

Probiotic Fermentation

Definition

For thousands of years, humans have been fermenting foods with the help of live probiotic bacteria. Yogurt, kimchi, and sauerkraut are all examples of probiotic fermentation. In recent years, scientists have discovered that the results of the process, originally used to preserve foods, has a positive effect on health. Benefits of probiotic fermentation include enhanced nutritional quality of the food and improvement of intestinal conditions by replenishing the good bacteria in the gut.

gluten-free

Gluten-Free

Definition

Gluten refers to the proteins found in the seed endosperm of wheat, rye, barley, and triticale. Gluten nourishes plant embryos during germination and is what gives dough its elasticity and bread its chewiness. Unfortunately, many people are gluten intolerant or, worse, have celiac disease, an autoimmune disorder that causes a severe allergy to gluten. Many people today choose gluten-free foods to prevent potential brain fogginess, joint pain, and gastrointestinal reactions.

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